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Diane von Fürstenberg: 40 años de su “wrap dress”

Nacida en el seno de una familia de clase media-alta judía en Bruselas, Diane Simone Michelle Halfin, llega a la ciudad de Nueva York en el año de 1969 luego de su matrimonio con el príncipe Egon de Fürstenberg, al cual conocío mientras realizaba sus estudios de Economía en la Universidad de Ginebra, en Suiza.

«El minuto en el que supe que iba a ser la mujer de Egon, decidí comenzar una carrera. Quería ser alguien con aspiraciones, y no sólo una chica cualquiera que se casa con un príncipe» afirmó Diane en una ocasión. Ella tenía la firme intención de ser una mujer independiente y, en el año de 1970 con un presupuesto de 30,000 dólares Diane von Fürstenberg se inició en el mundo de la moda.

Luego de colaborar con el industrial textil italiano Angelo Ferretti, Diane von Fürstenberg lanza una línea de vestidos estampados de seda de estilo camisero cortados al bies que recibió una cálida aceptación por parte del público llevándola a independizarse profesianalmente.

Su carrera como diseñadora independiente repuntaría en el año de 1974, presentando lo que sería su obra maestra: Un diseño envolvente y cruzado en la cintura. Una prenda cargada de feminidad, funcional y sencilla que la catapultaría hasta el grado de ser invitada a participar en el Fashion Week de Nueva York de aquel año.

Dos años después, el “wrap drees” ascendía a más de 5 millones de ventas en todo el mundo; convirtiendo esta prenda en una auténtica revolución de la moda femenina.

Considerada como “la mujer más comercial desde Coco Chanel”, Diane von Fürstenberg cumple este año 4 décadas de trayectoria como diseñador y para celebrarlo, en la ciudad de Los Ángeles se inauguró Journey of a Dress, una exposición conmemorativa en torno al icónico vestido que la popularizara.

Con una fiesta de inauguración dónde celebridades como Paris Hilton, Coco Rocha, Anne Wintour, Demi Moore, Gwyneth Paltrow entre otras asistieron para apoyar a la diseñadora. Montada en el Wilshire May Company Building, esta exposición que desdibuja las fronteras entre la moda y el arte consta de 200 vestidos “wrap dress” que muestran a los visitantes la evolución de esta prenda al paso de los años. Además, la muestra también cuenta con fotografías y una carta de Diana Vreeland, ex editora de Vogue en Estados Unidos donde halaga su creatividad.

En declaración a un diario británico, la diseñadora comentó: “Es más que un vestido… es un espíritu. El “wrap dress” es un fenómeno cultural interesante, y uno que ha durado más de 30 años. Lo que es tan especial es que realmente es una forma de vestir muy tradicional”.

En la misma exposición resalta un letrero en luces de neón color rosa que recuerdan una frase célebre de von Furstenberg: “Feel like a woman, wear a dress…” (Siéntete como una mujer, luce un vestido).

 

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